TODAY IN UNPLANNED INNOVATION
Our roasting team has once again delivered the unexpected. This time, the chaos is subtle. Almost responsible.
BREAKING BREWS
The result is Smooth Ego, a medium-plus coffee with roasted nut sweetness, milk chocolate charm, and enough internal conflict to keep things interesting. More Smooth Operator than Super Ego. Balanced. Approachable. Confident, but not in a loud way.
If you love Alter Ego, this will make your heart feel warm and your grinder feel appreciated. It tastes like the friendly cousin of Alter Ego who shows up unannounced but brings snacks.
Flavor Notes: Coffee, with subtle, yet strong, undertones of coffee.
Price: $15 for a 12oz bag. Because we believe in affordable mistakes.
LIMITED SUPPLY. GET IT BEFORE IT REALIZES IT’S NOT SUPPOSED TO EXIST.
Smooth Ego is good. Suspiciously good. Good enough that people will ask why we don’t make this all the time. Please do not ask us that.
Stay caffeinated. Stay curious.
P.S. We would call this a happy accident, but that implies we controlled anything at all…
